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MSandE271 |
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Global Entrepreneurial Marketing |
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3-4 |
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Novitsky Donna Jean Horton |
In this course, learn the basics of the marketing value chain and assist your company—current or future—in leveraging the power of marketing to advance business success. Through provoking course work, case studies, and practical projects, the curriculum teaches you how to market new technology-based products to customers around the world. The cases include startups and global high tech firms and the projects enable you to gain real-world experience putting marketing to work.
HTML5 Pilot
The link above is for enrolled on-campus students only, if you are enrolled through SCPD please access the pilot through the link in your mystanfordconnection account.