This course is a companion course to MS&E472 - Entrepreneurial Thought Leader (ETL) Seminar. The class teaches students how to look at a business and analyze its key components. We will use the speakers at the weekly Entrepreneurial Thought Leader seminar as the source of the companies we will explore.
Each week, using independent research, students will assess each company's business model, distribution channels, demand creation activities, and engineering. In addition they will discuss how the founders discovered their opportunity, built their team, and got funded. We will also discuss how each of these building blocks may differ depending on a company's market. Topics introduced in this course are relevant for future founders of companies, as well as the future engineer and scientist who participate in a startup.