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If We Build It, Will It Sell? |
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David Beach |
Do you look at product quality through the lens of human response? Join David Beach, Director of the Product Realization Laboratory, for a broad survey of successful products, like the Tesla roadster, incubated and nurtured at Stanford University during his tenure. Arrive at a better understanding of the tangible and intangible art of product design, from statistics, six sigma, aesthetics, to the ‘design experience’.