Mark will explore the latest findings in cognitive science and neuroscience that helps explain the thinking behind design thinking. This includes a concept called "pivot thinking" which is the cognitive ability to reframe a problem or move in a new direction. These concepts, as well as exercises that encourage this behavior, will also be featured part of the Design Masters program.
It is clear that innovation is critical to customers and businesses alike, more so now than ever. This webinar series will give you a taste of what will be taught during the Innovation Masters Series - Design Thinking and the Art of Innovation (XDES400) course.