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Innovation After the Crisis |
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Bill Burnett Sven Beiker |
In today's business environment, companies are challenged to implement more projects with fewer resources. New products are being rushed to stave off collapsing margins, and many markets are bombarded by copy-cat foreign companies and nimble competitors with radically lower cost structures.
Learn more about design thinking and how Stanford uses it to create new and innovative approaches to solving strategic problems. Critical to this approach is the power of prototyping, a ability to ask good questions, and a focus on a user-centered, co creation model of value.
This webinar will briefly introduce two topics from the Innovation Master Series - Gaining a Competitive Advantage in an Uncertain Economy (XDES400) course.
- Bill Burnett will discuss the definition of design thinking and how it can be used in a strategic framework.
- Sven Beiker will show an example of how radical collaboration creates ground breaking innovation