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The Power of Design Thinking in Business |
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Carl Spetzler & William Burnett |
Innovation has become for many companies not only a priority, but also the driving force of expansion, exploration, and success. Business leaders who incorporate design thinking into their business processes add tremendous value to the bottom line. In this webinar, learn techniques and processes that not only foster innovation, but also measure the impacts on the bottom line.
Our speakers are Bill Burnett, assistant professor of industrial design, innovation, and product development at Stanford and executive director of the Stanford Design Program, and Carl Spetzler, a leading expert, speaker, and author on business strategy, innovation, and Decision Quality -- an approach to complex decisions that incorporates a deep understanding of the sources of value and risk to create new shareholder value.