Thriving in the Midst of the Storm: Making strategic decisions in difficult economic times
David Leonhardi Carl Spetzler
Industries like energy, oil & gas, pharmaceuticals, to name a few, make big bets while facing great uncertainty over long time horizons. In good times and bad, they must evaluate investments and opportunities where the results of their decisions will not be known for years, sometimes (as in the case of pharmaceutical companies) decades. These companies do not have the luxury of waiting for the economy to improve. What can we learn from their tested approaches? David Leonhardi describes how the Boeing Commercial Airplane Group applied decision methodology to develop the 787 Dreamliner, a truly big and risky bet. Dave, a business strategist at Boeing, describes the methods and approaches his team used to guide corporate leaders to a high-quality decision. Learn to apply strategic decisions during the current storm.