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The 21st Century Decision Loom: Weaving Together Ideas, Knowledge, and Technology for Better Decisions |
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Vince Barabba Carl Spetzler |
In a world with increased customer and market diversity, a world with significantly increased data available to customers and competitors alike, how can we approach decision-making? Business leaders lament that with all the available information, we are less able to forecast market conditions and needs and have less time to respond to market requests. Is there a better way to make decisions in a world where individuals determine what they hear, and from whom?